Top 5 Beauty Retail Apps on iOS in the US: Q2 2023

During Q2 2023, the top 5 beauty retail apps on iOS in the United States showed varying performance trends in terms of downloads, active users, and revenue. Here's a closer look at each app's performance based on Sensor Tower data.

Sephora US: Makeup & Skincare saw significant fluctuations in downloads, with numbers peaking at around 117K in mid-April and reaching a low of approximately 60K towards the end of May. Weekly active users remained relatively stable, starting at 661K at the end of March and ending the quarter at around 670K.

Ulta Beauty: Makeup & Skincare experienced a notable spike in downloads during the week of May 8, hitting 115K, while the rest of the quarter saw downloads ranging from 67K to 81K. Active users increased from 685K at the end of March to a peak of 810K in early May, ending the quarter at 732K.

IPSY: Personalized Beauty had relatively steady download numbers, ranging from 11K to 15K per week. Active users fluctuated slightly, starting the quarter at 167K and closing at 164K, with minor ups and downs throughout the period.

Flip.shop faced a decline in downloads early in the quarter, dropping from 37K at the end of March to a low of 3.7K in early May. However, it saw a gradual increase towards the end of June, reaching 12K. Weekly active users also showed a declining trend initially but recovered slightly towards the end of the quarter, ending at around 10K.

Scentbird Perfume Box maintained consistent download numbers, ranging between 7K and 9.5K weekly. Active users demonstrated a steady presence, starting at 28K at the end of March and closing at 28K by the end of June, with minor fluctuations in between.

For more detailed insights and data, visit Sensor Tower.